About

I’ve always designed the moment when someone must understand what a system is doing and decide what to do next.

For nearly a decade at Volvo Group, Ford, and Mercury Marine, that moment lived in controls, status lighting, and displays. On the Red Dot and IDEA award-winning 2024 Volvo VNL, I owned the driver’s physical interface from concept to production, partnering with digital UX teams on interaction patterns now shared across Volvo Group brands. I’m a named inventor on four of its design patents. Designing for truck drivers, boat operators, and people in and around self-driving vehicles taught me to make clear calls under high stakes and ambiguity.

I work in a loop: go to the user, prototype fast, test, refine. In hardware, that loop ended at production. I’d hand off a design and wait years to learn if I was right.

In 2025, I took that loop into digital with three unaffiliated concept studies: bridging Warby Parker’s app and stores, turning solo brewing into live, guided sessions for Blue Bottle home brewers, and translating bike and trail data into one clear pre-ride signal for Rivian riders.

In the Warby Parker study, research changed my direction before I designed a single screen. While working there as a retail Advisor, I saw the company launch AI frame recommendations in its app, and my first idea was an in-store virtual try-on mirror for those picks. But interviews with users I recruited independently pointed elsewhere. They liked the picks but didn’t know what to expect at the store, so I designed ways to explain each AI pick and plan the visit. In prototype testing, participants found the explanations clear and personal, and all five booked an appointment. I learned what worked in weeks, not years.

I’m moving to the medium where the loop keeps running.